Sunday 09 August 2015
Tourism satisfaction survey - how to keep your customers loyal year after year?
Customer satisfaction surveys have become essential for many companies, but even more so in the tourism sector. In fact, tourism satisfaction surveys enable us to constantly improve our customers' experience, and thus identify ways of building loyalty.
Tourism satisfaction surveys: a way to get inside the heads of your customers
A customer satisfaction survey in the tourism and leisure sector makes it possible to determine which activities holidaymakers liked or disliked. The analysis of a customer satisfaction survey in the tourism sector enables managers to improve their offer in terms of entertainment and activities. In fact, this analysis enables you to identify strengths and areas for improvement: you can then correct your weaknesses and highlight your strengths to your customers. This type of survey is the best way to improve the positioning of your offer by questioning the people who are primarily concerned: tourists.
Tourism satisfaction survey: discover our 100% online solution
SatisFactory, the feedback management expert, offers you an innovative, fully on-line customer satisfaction questionnaire solution. Our solution comprises five stages: preliminary study, implementation, collection, reporting and analysis, and finally, action planning.
You'll be supported throughout the development, administration and analysis of your tourism satisfaction questionnaire by a dedicated account manager. The questionnaire must be developed in a structured way to meet a precise objective, otherwise it can quickly become unusable. The survey should attempt to cover all the components of customer satisfaction: accommodation, food, value for money, etc. In short, the questionnaires we help you design have two objectives: to reduce customer dissatisfaction and to strive for excellence.
Tourism satisfaction survey: Sharing Data, SaaS feedback management system developed by SatisFactory
In addition to our customer satisfaction questionnaires, over ten years ago we developed the Sharing Data tool. Today, this tool is the most advanced feeback management solution on the market. It enables data to be collected from a variety of channels (Internet, e-mail, SMS, QR code, telephone, etc.), analyzed and then collated using dashboards and reports.
Sharing Data can then be used to draw up concrete action plans, including coherent, well-thought-out development paths to increase customer loyalty.
Are you a tourism professional? Don't hesitate to contact us for your customer satisfaction questionnaire.
