Wednesday 06 January 2021
How to take into account customer satisfaction in your marketing actions?
Today more than ever, customer feedback management must be at the heart of corporate strategy. Whether you're talking about an SME, a major corporation or a product or service offering, every sector is concerned. Indeed, thanks to the Internet and social networks, customers now have a certain power and growing visibility. That's why every company needs to make customer satisfaction an integral part of its strategy, in both the long and short term.
SatisFactory, your feedback management company, tells you all about the best practices to follow.
What is customer feedback management?
Customer feedback management refers to the way in which a company collects, analyzes and processes customer feedback (both positive and negative). Using a range of tools, the company collects feedback with the aim of adjusting its offering, its communications and, of course, its relationship with the customer, throughcustomer satisfaction measurement tools.
What are the tools of feedback management?
Customer feedback management has become an increasingly important part of corporate strategy. More than ever, customer satisfaction is the alpha and omega of a long-term strategy. The advent of social networks and review sites (and the Internet in general) means that customers can quickly give their opinion about a company. Whereas in the past, a customer review (whether positive or negative) was limited to the customer's immediate circle, today it's the whole world that can be affected by a review.
Something to consider for the company in question! A management feedback survey, i.e. a qualitative or quantitative questionnaire aimed at customers, can help you learn more about how to measure customer satisfaction.
Why choose SatisFactory as your feedback management company?
Today, customer reviews come from a variety of sources: satisfaction questionnaires, Google reviews, multi-channel surveys, review sites such as TripAdvisor, TrustPilot...
To link and centralize all these data sources, the choice of a feedback management solution is ideal, as this is its primary vocation. It also has the advantage of enabling you to analyze the quality of your offering accurately and in depth.
With the right customer satisfaction indicators , you can :
- Give your company a positive image
- Win long-term customers, thanks to word-of-mouth (an old marketing adage says that a satisfied customer will tell 3 people around him about your offer, and a dissatisfied person will tell...9).
- Gauge the quality of your offer and its evolution over time
- Identify the positive and negative aspects of your customers' experience
- Create a link between the customer and your company
Do you have a question about our feedback management solution?
Contact us now by phone on 01 75 77 27 20 or by email at contact@satisfactory.fr
