Tourism satisfaction survey - Discover your customers' expectations

Listening to customers and measuring their satisfaction via a tourism satisfaction survey is essential for tourism and hospitality professionals. Not only does it help build customer loyalty, it also provides solutions for improving customer service. That's why it's so important to design your survey carefully, and to apply a number of points that we'd like you to discover.

The objectives of your hotel customer satisfaction survey

Before describing how to create your hotel customer satisfaction questionnaire, the first step is to determine its objectives. Determining your objectives will enable you to quickly define the questions that will make up your survey.

For a reliable tourism satisfaction survey: opt for a representative sample

This will not only give you reliable results to analyze, but also a certain level of detail in your customers' responses.

Call in a customer satisfaction specialist

By using an external service provider specialized in customer satisfaction surveys, such as SatisFactory, you'll be accompanied by a specialist who can advise you on the methodology to be used to carry out your questionnaire, as well as helping you to optimize your questionnaires so as to achieve good response rates.

Use specific software to carry out your tourism satisfaction survey

The advantage of this type of solution is that it not only saves you a considerable amount of time in designing your customer satisfaction questionnaire, but also enables you to distribute it rapidly to your entire customer base.

For this, there are solutions such as SatisFactory's hotel customer satisfaction questionnaire software: Sharing Data, which, thanks to its intuitive interface and numerous options, will enable you to customize your surveys as you see fit, while providing you with a detailed interface for tracking and analyzing your results.

As you can see, carrying out a tourism satisfaction survey requires a certain methodology and certain tools to obtain concrete results. So, if you'd like to know more about the best practices to follow, or about our Sharing Data solution, don't hesitate to contact us by e-mail or telephone. Our teams will be happy to advise you and answer any questions you may have.