Do you want to measure your customers' satisfaction with your products or services? And like most brands, you want to use the email channel, which is less expensive but relatively crowded today. To do this, you need to stand out from the crowd and capture your customers' attention to gather their feedback.
Thursday, November 6, 2025
Customer satisfaction is at the heart of every successful business. However, collecting and analyzing customer feedback is not only a means of improving the customer experience, it also represents a goldmine for the marketing department.
Wednesday, October 15, 2025
Talking about listening to customers may seem, at first glance, like an attempt to penetrate the secrets that customers whisper about a brand in their absence. But it's not!
Customer listening, or more precisely listening to the voice of the customer, is above all a process of openness, a space where customers can freely share their experiences, both positive and negative.
Friday, September 12, 2025
The field of digital marketing is constantly evolving, shaped by technological advances and current regulations. At the heart of this transformation is the Digital Markets Act (DMA).
thursday april 04, 2024
SatisFactory and ConsumerLab, both publishers of SaaS solutions, announce that they have joined forces to deploy innovative synergies under the SatisFactory brand. The aim is to reinvent Feedback Management through an enhanced user experience.
wednesday, february 14, 2024
In 2024, customer relationship management faces a major challenge: omnichannel customer feedback. While many companies were once content to use just a few channels to assess their customer experience, changing purchasing behavior and the digital transformation of society have forced brands to adapt.
Tuesday, January 23, 2024
With the ever-increasing proliferation of content to examine, semantic analysis is proving to be an invaluable tool, particularly when it comes to customer feedback. It is now even possible to decipher the emotions associated with them. This field is both innovative, promising and highly sensitive.
Friday, September 08, 2023
In the insurance sector, professionals are facing growing challenges in terms of customer experience. Customer expectations are evolving rapidly, digital transformation is taking hold, and personalization is becoming paramount.
thursday, june 29, 2023
Employee satisfaction has a direct impact on customer satisfaction. Satisfied employees are more committed, productive and deliver quality service. Investing in employee satisfaction creates a virtuous circle where happy teams contribute to customer satisfaction and loyalty. It's an essential lever for long-term business success.
Monday June 12, 2023
Faced with all the feedback you receive from your customers and/or employees, it can be difficult to prioritize your corrective actions. Here's how...
Friday May 12, 2023
Once again this year, we were present at the Stratégies Clients trade show. Whether through conferences, workshops or even direct discussions on our stand, we identified 3 major trends in the field of customer listening. 2 of these relate directly to the emotion of the customer experience, and the 3rd to the extra soul that companies today need to add to their value proposition.
thursday april 27, 2023
Has a customer responded to your satisfaction survey and expressed dissatisfaction? Before this shows up on social networks, you need to call them.
Friday, March 17, 2023
Why is it so important to respond to customer reviews left on online review sites?
wednesday, february 15, 2023
What is the best way to set up a customer satisfaction survey when you are a bank or an insurance company?
Monday, January 30, 2023
According to INSEE, nearly one third of the population will be over 60 years old in 2060. The ageing of the population can be explained in particular by the progress made in health over the last few decades and is accompanied by new expectations on the part of senior citizens, both in terms of comfort of life and social relations.
Thursday, October 28, 2021
